I am writing this article because of my recent search for an affiliate marketing opportunity in Nigeria. I had a website and wanted to monetize my website traffic by offering them a highly targeted Nigerian affiliate product or service. It was a frustrating search for me!
AFFILIATE MARKETING
Affiliate marketing is a system in which site A agrees to feature banners, text ads, etc., from site B, and site A receives a specific percentage of any sales generated for site B. It is a marketing system performance-based and many worlds better than spending and spending on online marketing methods like paid search or similar!
HOW DO NIGERIAN SITES MONETIZE TRAFFIC?
Most Nigerian websites run Google ads to monetize traffic. We say an affiliate marketing system is better because, for example, most of the time you never make close to $5 for the Google ads you run. Google also never tells you how it shares advertising revenue with you.
An affiliate marketing program is clear about offering a percentage of the cost of every sale you refer. Even better, you can run Google Ads and affiliate ads on the same website! This is truly smart website traffic monetization!
It is unimaginable that many top Nigerian themed websites do not run or offer a highly targeted Nigerian affiliate program to monetize website traffic! A look at major Nigerian websites reveals a wealth of advertisements from as far away as Sri Lanka?! This is certainly a waste of potential revenue from offering highly targeted Nigerian affiliate programs.
NIGERIAN AFFILIATE PROGRAM
It’s amazing how many Nigerian websites/products don’t have an affiliate marketing program. In my determination to find an affiliate program, I came across a program related to hosting services run in Nigeria. It’s hard enough being an ISP… but trusting or considering that there is a large enough market for a home hosting setup?
I found a Nigerian marketing program that I thought was a success and I was prepared to execute it! Unfortunately, it was a Lagos real estate affiliate marketing program; was based on an offline model! It was a big disappointment for me. Other than the two mentioned above, I haven’t found any other Nigerian affiliate programs!
In conclusion, the rise of Nigerian websites with massive traffic provides an opportunity for Nigerian webmasters and online enthusiasts. Google ads are an interesting way to monetize website traffic, but imagine what an affiliate ad offering a highly targeted Nigerian service can do for your bottom line? Let’s do some numbers… imagine a product selling for $10 and offering 50%? You indicate 1,000, let’s say 10,000 sales and that easily translates to $50,000!
