Do you have a website or blog that you post content to every day but still can’t get enough visitors?
Have you just created your very first blog and want to try all the ways to promote it?
This article presents 10 smartest and most effective strategies you can use to promote your blog and instantly attract visitors who are genuinely interested in your niche.
1. Stop tweaking/editing your blog
Are you spending too much time tweaking your blog to give it the right impression? Let me tell you, the overall design doesn’t matter as much to your audience as your content. Instead of tweaking your blog every now and then, focus on creating fresh, engaging, and informative content for your readers and keep them coming back for more.
2. Creating Pillar Content
Producing quality content is one of the biggest challenges for bloggers because creating high-quality content regularly is not easy. Good content has a powerful impact on your audience, which is why it’s important that you take the time to create high-quality pillar content that can solidify your blog’s reputation. Pillar content refers to a series of posts that represent the best content on your blog. It includes all the interesting articles that you will refer new visitors to for their usefulness.
Quality content is a go-to source of interesting and informative messages aimed at your audience within your particular industry. Pillar posts provide major support to your blog and are considered a very important element or building block of your blog. When you start promoting your blog, pillar content will serve as bait to attract more traffic.
Once you have created your blog, the very first strategy you need to implement is to create relevant articles and fill your blog with really new but interactive information.
3. Don’t focus too much on monetizing your blog
Many new bloggers start blogs to make money. While there’s nothing wrong with making money, putting too many banner ads on your blog can become too distracting for your audience. If there are too many, they can make your blog look really ugly and can even drive your visitors away from your blog. Do you still think this could be a great way to promote your blog? I bet not. In fact, you should focus on building your email list and targeted pixel list. Both will help you get what you are desperately looking for, more visitors and more money by retargeting your visitors through paid ads.
4. Research your niche and find out who and what matters
A very important step you need to take before starting your blog is to research your niche thoroughly. You should need to know all the ins and outs of your niche and know who matters, for example, who are the influencers, big players and small players who contribute to the niche in their capacity. You need to make a list of all the competing sites, channels, podcasts, influencers, communities, and groups that work in your particular niche. It’s very simple with SE Rank Competitor Research.
By doing so, you will have a major reference file of all your competitors within your niche. You’ll be able to see what they’re doing and talking about as well as all the items they’re selling and the products that are popular with your audience.
5. Reach out to your audience
Once you have your blog set up well and have quality content to attract your audience, start promoting your blog. Take out a detailed list of all the influencers, large and small, that you represent before starting your blog. Keep a close eye on smaller players because you need them for your blog promotion. You can start by offering them testimonials, case studies or even a blog post that they would like to publish. It is important for you to start a one-on-one relationship with big and small players. By contributing to other people’s sites by commenting and sharing their work on your blog, they will begin to recognize and connect with you.
6. Become an expert in your niche
Whether your niche is SEO, digital marketing, content marketing or any other, you need to not only gain in-depth knowledge of your niche but also present it in an interactive and engaging manner through your blog. Your future audience expects to read content that meets them and their needs. It’s the power of your writing and expert analysis that will help you attract your audience.
7. Post comments
Commenting on blog posts and participating in various forums and social groups is often seen as a way to get backlinks. But if it’s done right, no such problems will arise. Always post comments on blog posts only when you have something meaningful and informative to add. Make sure you use your own name to do this, not your brand. Participate in niche groups and influential communities on social media. Present yourself as an authority in your niche and genuinely help people. Don’t just remove links.
8. Create an interactive conversation flow and recognize your readers
When you create content, make sure it is engaging enough to get the audience talking. Your posts should ask your audience questions and encourage them to answer or share their own similar experiences. Your audience may talk to you via blog comments or email, so make sure you acknowledge and respond. This will encourage easier interaction.
9. Monetize your site
When it comes to making money from your blog, take a proactive approach as this can drive organic traffic. When you offer a product or service on your site, you can attract your target audience. By creating a profit funnel, you not only generate more leads, but also a lot of revenue over the next few months.
10. Use Paid or Sponsored Media
Using paid or sponsored media is a viable option and an effective strategy for promoting a blog. It includes blog promotion through Facebook Ads, Google Ads, Promoted Tweets, YouTube Pre-Roll Ads and much more. These social networks can drive an incredible amount of traffic, as well as hundreds of leads to your site.
When you follow the strategies outlined above to promote your site, you will not only be able to increase traffic to your site but also generate revenue from it. Remember that promoting a site or blog is not a difficult task. It just takes a little time and understanding what works. Implement one strategy at a time and see the difference.